Movement Catalog 2006

Our project team advanced the Movement Catalog several generations, from a single color pamphlet listing the movement styles to a full color catalog, complete with photographs of the fronts and backs of the watch movements, function diagrams, specifications, and several pages of Movement related tools. Besides the design and layout, it was my job to color-correct the movement photos and add markers to show dial feet positions, create the function diagrams in Illustrator, and supervise the overall look and consistency with others helping with production. Except for half the photography completed a previous year, four of us pushed through all the work on this 98-page catalog in three months.

Our 2006 Movement Catalog was a big hit with the watchmakers. For the first time, they could see actual-sized fronts and backs of movements in color, function diagrams, measurements and other key specifications. A few years later, we noticed that our competitors had copied our format, see the side by side comparison below.

Movement Catalog 2010